Nascar Xfinity on The CW | Pitch Animation Exploration
A visual study in atmosphere, tension, and mechanical beauty. This pitch was created for the NASCAR Xfinity broadcast on CW Sports, focusing on car reveals and look development. The sequence explores different lighting moods, fog dynamics, and cinematic framings to present the vehicle not just as a machine, but as a character — ready to race, ready to roar. With dramatic silhouettes, rim lights, and glowing fog, each frame was designed to heighten anticipation and showcase the power of the brand without a single line of text. Role: Look development, lighting, rendering, and animation.