Nascar Xfinity on The CW | Pitch Design Exploration
This project was developed for the relaunch of NASCAR Xfinity on CW Sports, with two distinct visual explorations. Light Play brings a futuristic, arcade-inspired aesthetic — full of vibrant lighting, glowing trails, and a stylized sense of speed. True Grit, on the other hand, leans into texture, realism, and cinematic drama — evoking the raw power and emotion of the racetrack. Each concept offers a unique take on the NASCAR experience, blending brand, storytelling, and visual innovation. Role: Art direction, design and look development.