OTHER FRAMES
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New Ballance | Pitch Design Exploration
A visual sprint between innovation and identity. This design exploration was created as part of a pitch for New Balance’s FuelCell SuperComp Elite V3 — a shoe built for performance, precision, and speed. The project unfolds in two distinct directions. The first explores minimalism and materiality: flowing typography stretched like technical fabric, emphasizing lightness and branding. The second shifts to an urban setting—where the road bends and ripples beneath the impact of each stride, turning momentum into motion design. Each frame highlights the product’s presence through bold composition, clean aesthetics, and graphic storytelling. Role: Design.